My research philosophy

Problem solver

Research should never lose sight of the business problem to be solved. It takes a mix of strategic & creative thinking to deliver innovative solutions.


When respondents are having fun they are engaged with the task at hand, are more creative and more honest. This means no 20 minute surveys with repetitive questions and no sitting for hours in a boring research facility.


Freed from the confines of large organisations my flexible approach = faster delivery of answers to your business.


The power of research lies in the use of mixed methodologies and varied data sources. To this end I’m skilled across quantitative, qualitative, social media, web analytics and insight communities.