Methodologies

  1. Quantitative

    • Brand positioning and competitive landscape
    • Product / brand usage and attitudes
    • Concept testing and development
    • Segmentation
    • Customer satisfaction
    • Path to purchase
    • Campaign / media effectiveness
  2. Qualitative

    • Depths, groups, paired interviews, webcam interviews, conflict groups, ethnography or accompanied shops – I’ll work with you to design the best qualitative approach for your research needs.
  3. Online communities

    • I setup and ran the “Future of Fun” community for Village Roadshow Theme Parks during my time at OMD and believe online communities are a powerful research tool. The “Future of Fun” community was voted runner up at the Vision Critical Asia Pacific Community of the Year awards in 2013 off the back of its innovative research program and high level of community engagement.