I spent my formative years at Nielsen, gaining a thorough understanding of research fundamentals and the rules to be followed. I then moved to OMD, adapting my skills to the fast paced world of media and learning that some rules were meant to be broken. In 2015 I forged my own path, put my years of client advice into practice and started my own business.
As a freelance market researcher I work with a range of clients:
Businesses that need an end to end research solution to solve a business problem
Creative and media agencies adding a consumer lens to their strategic thinking
Research agencies looking for an extra pair of hands in busy periods