Consumer explorer.

Human cartographer.

Freelance researcher.

About me

I spent my formative years at Nielsen, gaining a thorough understanding of research fundamentals and the rules to be followed. I then moved to OMD, adapting my skills to the fast paced world of media and learning that some rules were meant to be broken. In 2015 I forged my own path, put my years of client advice into practice and started my own business.

As a freelance market researcher I work with a range of clients:

Businesses that need an end to end research solution to solve a business problem

Creative and media agencies adding a consumer lens to their strategic thinking

Research agencies looking for an extra pair of hands in busy periods

My research philosophy

Problem solver

Research should never lose sight of the business problem to be solved. It takes a mix of strategic & creative thinking to deliver innovative solutions.


When respondents are having fun they are engaged with the task at hand, are more creative and more honest. This means no 20 minute surveys with repetitive questions and no sitting for hours in a boring research facility.


Freed from the confines of large organisations my flexible approach = faster delivery of answers to your business.


The power of research lies in the use of mixed methodologies and varied data sources. To this end I’m skilled across quantitative, qualitative, social media, web analytics and insight communities.


  1. Quantitative

    • Brand positioning and competitive landscape
    • Product / brand usage and attitudes
    • Concept testing and development
    • Segmentation
    • Customer satisfaction
    • Path to purchase
    • Campaign / media effectiveness
  2. Qualitative

    • Depths, groups, paired interviews, webcam interviews, conflict groups, ethnography or accompanied shops – I’ll work with you to design the best qualitative approach for your research needs.
  3. Online communities

    • I setup and ran the “Future of Fun” community for Village Roadshow Theme Parks during my time at OMD and believe online communities are a powerful research tool. The “Future of Fun” community was voted runner up at the Vision Critical Asia Pacific Community of the Year awards in 2013 off the back of its innovative research program and high level of community engagement.


“One of Nathan’s key strengths as a researcher is his constant questioning of approach and refusal to accept the status quo. He uses his finely-tuned research skillset as a platform from which to build new and innovative approaches, best demonstrated through the body of work we have developed together across digital and social for a range of OMD clients in addition to more conventional techniques. His creativity lies not just in research design, but also constructing a clear and compelling story from across multiple datasources which, in my experience, is a rare combination.”

– Carl Mclean, Insights Director, OMD

“When I met Nate, I knew instantly that I wanted to work with him. Nate is at the top of his game when it comes to research. His experience adds value to our projects in so many different ways, from aligning research strategy to project outcomes, through to designing research solutions that generate the right insight. From start to finish, Nate is a joy to work with. He is an absolute professional and partners seamlessly with us in projects with national and global organisations across different industries.”

– Shereen Mathew, Digital Affair


“Nathan is an absolute pleasure to work with! Over the course of two years that I have worked with Nathan, his easy going and calm demeanor has always put me at ease. He is great at managing stakeholders, understanding their needs and delivering on their expectations.”

– Arda Ergun, Account Director, Vision Critical


“Nathan has a very honest and engaging nature. He has worked with me on client-facing and internal projects, delivering reliable results and setting the foundations for strategy development. He is approachable and conducts the research with the utmost professionalism. I will continue to work with Nathan and recommend that others do as well!”

– Michelle Tabet, Left Bank Co.


Pacific Magazines Logo
Samsung logo
Weight Watchers logo
OMD - Global Media Agency
Deakin University
The Insights Grill - Sydney Research Agency
Digital Affair logo
Left Bank Co logo
PHD logo
Student Edge logo
My Travel Research logo
The Works - Sydney Creative Agency
Pinstripe Media Logo
Naime Marketing and Research Consultancy
DeltaMV logo
Woolworths Liquor Group logo

Industry experience

Food & dining

  • McDonald’s
  • Dominos Pizza
  • Zarraffa’s Coffee
  • Coffee Club
  • GPT Group (Melbourne Central)

Health & Home

  • Sheridan
  • Dulux
  • Laminex
  • Weight Watchers
  • OPSM


  • Kia
  • Hyundai
  • Suzuki
  • Mazda
  • Volvo Trucks
  • Beaurepairs

Media & Entertainment

  • Val Morgan
  • Freeview
  • Playstation
  • Google Play
  • Stan
  • Gree


  • Qantas
  • STA Travel
  • Village Roadshow Theme Parks
  • RACV Leisure
  • Tourism Australia
  • Tourism Queensland
  • Tourism Research Australia


  • Intel
  • Brother
  • HP
  • Huawei
  • Sony Consumer Electronics
  • Telstra
  • Boost Mobile


  • EPA Queensland
  • Queensland Department of Transport
  • Translink
  • Department of Employment
  • Creative Victoria


  • Visa
  • ANZ
  • BT
  • Citi
  • CBA
  • Aware Super
  • Bank of Queensland
  • Australian Unity
  • Vision Super
  • Thomson Reuters

Professional services

  • Airservices Australia
  • AusIMM
  • Australian HR Institute
  • Chartered Accountants
  • Engineers Australia
  • Mineral Council of Australia
  • Pharmaceutical Society of Australia
  • RACV


With 14+ years experience across the market research and media sectors you can trust in my ability to deliver affordable, timely, high quality research. I am also a member of the Australian Market and Social Research Society (AMSRS) and abide by their code of professional behaviour and ethical guidelines.