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Consumer explorer.

Human cartographer.

Freelance researcher.

About me

I spent my formative years at Nielsen, gaining a thorough understanding of research fundamentals and the rules to be followed. I then moved to OMD, adapting my skills to the fast paced world of media and learning that some rules were meant to be broken. In 2015 I forged my own path, putting my years of client advice into practice and creating my own brand.

As a freelance researcher I work with a range of clients:

Businesses that need an end to end research solution to solve a business problem

Creative and media agencies that wish to add a consumer lens to their strategic thinking

Research agencies that need an extra pair of hands in busy periods

My research philosophy

Problem solver

Research should never lose sight of the business problem to be solved. It takes a mix of strategic & creative thinking to deliver innovative solutions.

Fun

When respondents are having fun they are engaged with the task at hand, are more creative and more honest. This means no 20 minute surveys with repetitive questions and no sitting for hours in a boring research facility.

Fast

Freed from the confines of large organisations my flexible approach = faster delivery of answers to your business.

Multifaceted

The power of research lies in the use of mixed methodologies and varied data sources. To this end I’m skilled across quantitative, qualitative, social media, web analytics and insight communities.

Methodologies

  1. Quantitative

    • Brand positioning and competitive landscape
    • Product / Brand usage and attitudes
    • Concept testing and development
    • Segmentations
    • Customer satisfaction
    • Path to purchase
    • Campaign effectiveness
  2. Qualitative

    • Depths, groups, paired interviews, webcam interviews, conflict groups, ethnography or accompanied shops – I’ll work with you to design the best qualitative approach for your research needs.
  3. Social

    • My experience conducting rigorous social media analysis extends from simple, one off projects to detailed, multiyear analysis programs. Combining the measurability of surveys with the depth of focus groups, my approach to social media monitoring can be used to inform social strategy while also uncovering insights into the wider aspects of your business, competitors and category.
  4. Online communities

    • I believe online communities can be a powerful research tool, having setup and run the Future of Fun community for Village Roadshow Theme Parks during my time at OMD. This community was voted runner up at the Vision Critical Asia Pacific Community of the Year awards in 2013 off the back of its innovative research program and high level of community engagement.

Testimonials

“One of Nathan’s key strengths as a researcher is his constant questioning of approach and refusal to accept the status quo. He uses his finely-tuned research skillset as a platform from which to build new and innovative approaches, best demonstrated through the body of work we have developed together across digital and social for a range of OMD clients in addition to more conventional techniques. His creativity lies not just in research design, but also constructing a clear and compelling story from across multiple datasources which, in my experience, is a rare combination.”

– Carl Mclean, Insights Director, OMD

“Nathan is an absolute pleasure to work with! Over the course of two years that I have worked with Nathan, his easy going and calm demeanor has always put me at ease. He is great at managing stakeholders, understanding their needs and delivering on their expectations.”

– Arda Ergun, Account Director, Vision Critical

“Nathan has a very honest and engaging nature. He has worked with me on client-facing and internal projects, delivering reliable results and setting the foundations for strategy development. He is approachable and conducts the research with the utmost professionalism. I will continue to work with Nathan and recommend that others do as well!”

– Michelle Tabet, Left Bank Co.

Clients

The Works - Sydney Creative Agency
OMD - Global Media Agency
The Insights Grill - Sydney Research Agency
Left Bank Co logo
Woolworths Liquor Group logo
DeltaMV logo
PHD logo
Student Edge logo
My Travel Research logo
Samsung logo

Previous industry experience

Food & dining

  • McDonald’s
  • Dominos Pizza
  • Zarraffa’s Coffee
  • Coffee Club

Finance

  • Visa
  • ANZ
  • BT
  • Bank of Queensland

Tourism

  • Village Roadshow Theme Parks
  • Tourism Australia
  • Tourism Queensland
  • Tourism Research Australia

Media & Entertainment

  • Val Morgan
  • Playstation
  • Google Play

Health & Home

  • Sheridan
  • Dulux
  • Laminex
  • Weight Watchers
  • OPSM

Technology

  • Brother
  • HP
  • Huawei
  • Sony Consumer Electronics
  • Telstra

Government

  • EPA Queensland
  • Queensland Department of Transport
  • Translink

Automotive

  • Kia
  • Hyundai
  • Suzuki

Contact

With 8+ years experience across the market research and media sectors you can trust in my ability to deliver affordable, timely, high quality research. I am also a member of the Australian Market and Social Research Society (AMSRS) and abide by their code of professional behaviour and ethical guidelines.